Kleenex

ONE of the more interesting marketing gimmicks here is the giving away of little pocket sized pouches of tissues. Almost anywhere you go near some large intersection, shopping center or train entrance, you will find someone standing at the corner of the street or inside, handing out little pouches of tissues . The marketing gimmick is that in each pouch of kleenexes the top and bottom paper is replaced by a company logo, picture, advertisement or coupon. It didn't really appeal to me at first but now with the cold season coming on, and people having colds, flus and such (including myself for the last few days) it comes in pretty handy. Need a tissue? Just wait a bit and someone will give you a couple!